Research for Music Video Treatment

Now having decided on a song, Bruno and I need to develop a treatment putting our ideas in writing for the video. We both have had many ideas in mind, with a lot of inspiration from past examples.

Inspiration:  https://www.youtube.com/watch?v=q7p-ihYOG5s














Music videos like Ain't Goin' out Like That by Cypress Hill have a very upbeat, tense feel which is what I want to present in the video, to get the viewer locked to the screen. The camera angles focus at the main character(s) face to face almost, which very much adds to the intensity of the video.

We aim our video to go against certain conventions of typical hip-hop videos, and by integrating different scenes and scenarios in the music video, there is a larger dynamic in terms of the overall feel of the video. Hence we were inspired by Tupac especially for this other theme.

https://www.youtube.com/watch?v=YqJAnQTwmJs


The more warm colours of music videos such as I Get Around by Tupac are part of what represents a different side to rap, one of relaxing, partying and enjoying riches. To have this incorporated in our video, in contrast to the dark tense atmosphere, would be something different to the usual vibe of hip-hop videos, which is what we tend to achieve.